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Consumers still focusing on value Survey reveals consumers still making cut backs despite end of recession.
Online companies would do well to emphasise the value of their products in their corporate videos following the results of a new study.
The latest Consumer Eye survey conducted by News International Commercial has found that British consumers are still approaching shopping with a frugal attitude despite the end of the recession.
Continued economic and political uncertainty has led to consumer confidence dropping by five points from -23 to -28.
As a result, 48 per cent said they had changed their shopping habits, while 55 per cent claimed to be looking to make cut backs wherever possible.
Claire Myerscough, business intelligence director at News International Commercial, said: "Frugality is still a key theme in consumer spending although many are willing to pay for products that deliver a quality benefit or durability."
Of those surveyed, 70 per cent said they believed that value is 'getting good quality' and 69 per cent said it was 'getting something that lasts'.
Despite this, online purchasing continues to rise with the latest IMRG Capgemini e-Retail Sales Index revealing consumers spent 15 per cent more in March this year compared to the same month in 2009.
Posted by Liam Wallace
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