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ComScore Launches Video Metrix 2.0 in the UK To Measure Internet Landscapes Leading agency launches new service that will benefit Internet statistics gathering
Leading Internet industry analysis company comScore have announced the newest version of their online video measurement service which will offer several enhancements. These enhancements include reporting of online video ad impressions which is designed to better align with the realities of today's online video landscape.
Mike Read, comeScore Senior vice president and managing director for Europe said, "“The dynamics of online video – both in terms of consumption patterns and economics – have evolved considerably in recent years and the industry has come to recognise its growing importance as an advertising channel,”
Other enhancements to the service include: additional reporting metrics that take into account average daily unique viewing sessions, percentage of ads by videos viewed, percentage of ads by time spent viewing video, ads per content idea, content minutes per ad minute and many others. Also included is a ranking system of video advertising networks by actual reach of ads delivered.
This is exciting news for the Industry as it means that in 2011 comScore will be able to report more accurately on how many videos were viewed, by whom, and how advertising affects is used and effects a users viewing experience.
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