News Categories
Latest News
News Archive
|
|
Coca-Cola and Unilever move corporate video to social media FMCG giants will use sites such as YouTube and Facebook for video marketing campaigns.
Coca-Cola and Unilever are to abandon posting corporate videos on specially created campaign websites in favour of moving them to social media platforms.
According to New Media Age, the FMCG giants are planning to shift their entire digital marketing programmes to sites such as YouTube and Facebook.
Prinz Pinakatt, Coca-Cola's interactive marketing manager for Europe, told the marketing news provider: "We would like to place our activities and brands where people are, rather than dragging them to our platform."
His views were echoed by that of Cheryl Calverley, Unilever UK's senior global manager for Axe Skin.
She claimed it was less effort to go to places where people are already consuming media.
"You'll see fewer brands creating a site for one campaign and then throwing it away. Certainly we won't do that at Unilever any more," she commented.
Coca-Cola recently used a Facebook competition, backed by a YouTube video, to come up with a new flavour, name and packaging design for its Vitaminwater brand of soft-drink.
|
|