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Channel 4 enters online retail Broadcaster to sell products through beauty and fashion portal.
Television network Channel 4 has employed the use of online video productions as it enters the internet retail market for the first time.
The company is launching a beauty and fashion site, called 4Beauty, which will allow visitors to purchase items on the featured site.
It will use an array of video content as well as product reviews written by a selected panel of consumers and ratings from visitors to the site, New Media Age reports.
The broadcaster hopes to launch similar services for some of its other properties, such as 4Homes and 4Food, should this venture prove a success.
James Tatam, verticals publisher at Channel 4, told the news provider: "Between those three sites we have more than three million visitors. There's a real opportunity to get commercial value from them beyond traditional display ads.
"4Beauty is the first step in that direction, but there's a roadmap for the next year that will shift our reliance on revenues away from just advertisers."
It was recently announced that Channel 4 is to take over advertising sales for fellow broadcaster UKTV.
Posted by Anthony Roberts
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