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Celebrities becoming more common in online video productions Firms increasingly turning to familiar faces for online marketing campaigns, it is claimed.
Well known actors, comedians, sports stars and other celebrities are becoming increasingly common in online video productions, it has been claimed.
According to the New York Times, the rising popularity and marketing potential of online videos means that companies are willing to splash out on famous faces to stand out from the competition.
The news provider uses the example of US TV cook Paula Deen, who was enlisted by Kraft to star in its Philadelphia cream cheese marketing campaign.
However, some argue it is not the celebrity that makes a successful video production but the quality of the content.
One such example is car seat maker Evenflo, which used unknown actors for a web series to promote a new product.
"You can borrow the interest from a celebrity," Chris Craig, chief marketing officer told the newspaper, "but we hope we can create the interest by the content being relevant or relatable."
Earlier this week Sainsbury's announced it is to use video productions featuring Jamie Oliver for a new food and drink channel hosted by MSN.
Posted by Angela Metcalfe
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