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Burger King launches "shower cam" video production Viral video campaign featuring bikini-wearing girl promotes new breakfast range.
Fast food giant Burger King has launched a new viral video marketing campaign featuring a girl in a bikini singing in the shower.
The "shower cam" promotion will see model Sam, from south London, sing a different song each morning as voted for by visitors to the website. They will also get to choose what she wears from a range of "Burger King product inspired" bikinis.
Sarah Power, marketing director at Burger King said: "Our morning offerings are all about seizing the day your way, and what better way to start it off than performing a classic tune at the top of your voice."
The purpose behind the viral campaign is to promote a new breakfast menu and visitors to the site can view the complete new range, get free breakfast vouchers and win a date with the "shower girl".
"Our first online shower cam gives hungry Brits the chance to watch Sam singing in the shower every day to help them work up an appetite for our fantastic new breakfast range," said Ms Power.
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