Apple plans online video subscription serviceCBS and Disney television networks are in talks with Apple over supplying content to a proposed new service.
Technology giant Apple is reportedly planning to launch an online video subscription service over its iTunes platform.
Major television networks CBS and Disney are already in talks with the firm about the possibility of providing content.
If the plan goes ahead then it could see subscription-based content being supplied by iTunes for the first time.
Currently TV, films and music are all available but through a pay-per-item format.
However, some television networks and other content providers are opposed to the scheme due to the possibility of excluding advertising as a revenue stream.
In recent months, several other companies have been looking at ways of providing television content over the internet.
YouTube is planning to introduce full-length programmes on its site for a subscription fee, with Channel Five and Channel 4 already signed up.
Project Canvas, a BBC led initiative to provide internet video through TV sets, was recently given provisional approval by the BBC Trust.