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Men Dominate Online Video Viewing in Australia  Men in Australia watch twice as much online video content then women
ComScore reported that men in Australia watch twice the amount of online video content as women. Amy Weinberger, comScore vice president for Australia and New Zealand reported: “Online video has become an important part of how Australians consume content on the Web…Understanding the demographic characteristics of online video viewers and how they engage with content is vital information for advertisers and publishers seeking to capitalize on this platform.”
Statistics show that over 80% of the population of Australia regularly view video content online with the average user watching close to 8 hours of video per month. Comscore reports that men watch as much as twice as much video as females.
Posted by J. Brown.
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