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Video productions 'top tool out there' Expert recommends video productions to make websites "stickier".
Adding video to a website is one of the best ways to attract visitors and increase a company's web presence, an expert has said.
Writing in USA Today, small business expert Steve Strauss said that video is ideal for making a website "sticky", meaning to keep visitors at a site for a longer period of time after clicking on it.
"Video is probably the top Web 2.0 tool out there right now, and for good reason," he said.
"It is estimated that if you have video on your homepage, upwards of 80 per cent of your visitors will click on it first (so it better be good!)."
Mr Strauss pointed out that there are a range of options open to companies looking to utilise online video to suit their needs and resources.
For example, firms can upload videos on to YouTube, or create a professional production designed to boost search engine optimisation.
"Either way, video will make your site friendlier and stickier," he added.
A recent report by ZenithOptimedia predicted that spend on online video productions will make up 32.2 per cent of internet advertising expenditure by 2012.
Posted by Anthony Roberts
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