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Video productions get better SEO rankings, says expert Videos are more effective, require less effort and do not cost as much as people think, it is claimed.
Companies that use online video productions will find their web pages will rank better on search results.
That is the opinion of Andy Jenkins, online video expert and writer of the Video Boss blog, who believes video is a great way to boost search engine optimisation.
"I use video because it's more effective than anything I've ever tried," he said.
"Videos have ranked great in the search engines with far less SEO effort than regular web pages."
But, he said, some people were put off using video because of misconceptions about the difficulty and cost of producing one.
He said: "Most people actually avoid using video because they are afraid of it. They're afraid of the technology. They're intimidated. And they incorrectly think that it takes too much time or it costs way too much."
Furthermore, companies that use online videos can be certain of having a large potential audience with a recent study by Motorola revealing that 52 per cent of UK consumers regularly watch video streamed from the internet.
Posted by Liam Wallace
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