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Video productions can increase SEO tenfold, says expert Expert recommends viral videos as part of SEO strategy.
Viral video productions can significantly boost a website's search engine optimisation (SEO) impact, an expert has claimed.
Writing for PromotionWorld.com, Nick Stamoulis, president and founder of US search engine marketing company Brick Marketing, said a good viral video campaign can generate links to a website, which increases SEO.
"If you want to get some really nice quality links pointing to your website a viral video campaign will increase your SEO tenfold."
Mr Stamoulis also argued that offline marketing principals now apply equally to online campaigns and so websites have to provide quality content instead of simply amassing the greatest number of keywords or links.
"The days of taking the quantity vs quality approach for search engine optimization is coming to an end," he said.
Latest figures show that the use of search engines has increased drastically in the last year.
According to ComScore, 46 per cent more online searches were made globally in 2009 compared to the previous year, with 131 billion searches conducted worldwide in December alone.
Posted by Angela Metcalfe
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