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Real-time search a 'grey area' for SEO Marketers are not yet fully aware of the effects of real-time search, an expert has said.
The effects of real-time search on the search engine optimisation (SEO) potential of video productions is still unknown, it has been claimed.
Last year, Google announced the introduction of the real-time element of its search results, meaning that updates from a variety of sources are included in the results as they occur.
At the end of last month, the company unveiled a range of new features to this service, including the ability to change the geographical remit of the real-time results.
However, according to Jake Hird, a senior research analyst at online marketing community Econsultancy, real-time search is still very much an unknown quantity for marketers using techniques to boost SEO.
"With real-time search the stream is now almost instantaneous, but nobody knows how that is being indexed or what you need to do to have that being indexed," he said.
"It's something that will develop over this year and it will become a lot clearer, but at the moment it's still a very grey area."
According to a report published earlier this year by the Search Engine Marketing Professional Organisation, 71 per cent of the 1,500 client-side marketers and agencies it surveyed pay to advertise on the Google search network.
Posted by Anthony Roberts
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