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Organic results favoured over paid-for search Some 80 per cent of 18-24 year olds prefer organic search results to paid-for listings.
Video productions may be one way online companies choose to improve their ranking on search engines.
This, it seems, is a better way to get the attention of potential customers than paying to get a prominent position on a search results page.
According to a new study by research group Tamar, most internet users trust websites that have gained a good search ranking 'organically' than those that have paid for it.
This is particularly true of the internets main user group, 18-24 year-olds, 80 per cent of which place greater trust in natural results.
Meanwhile, just four per cent of consumers would choose paid search results over natural search results when researching a purchase online.
This is down one per cent from 2009 and six per cent down on 2007.
Marketing expert John Fladung of Edge on Marketing recently recommended video as a way to boost search results in an article for The Epoch Times.
"With Google being the king of the search engines, and YouTube ranking right behind them (Google owns YouTube), any video has the inherent ability to garner a substantial amount of traffic to your social media marketing plan," he wrote.
Posted by Liam Wallace
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