Google publish search statistics Facebook and Youtube have dominated the search engine optimisation rankings this year.
The top five searches online in 2009 were 'Facebook', 'BBC' and 'YouTube'.
That is according to statistics released from Google, which shows that media and communication topped the most popular search ranks.
Sam Tilston, a search engine optimisation expert, said: "Web users are becoming more lazy and just type the destination website into Google.
"For this reason it is also becoming important for companies to run Pay Per Click campaigns on their own brands and website names to ensure competitors do not get any of their traffic."
The Google analytics statistics also found that 'Stephen Gately' was the hottest topic of 2009, following on from 'iPlayer' in 2008 and 'iPhone' in 2007.
Other popular rising searches included 'swine flu', 'Susan Boyle', 'Jade Goody' and 'Robert Pattinson'.
Earlier this year, eConsultancy published figures detailing the impact that social media was having on the digital landscape.
It showed that over 20 hours worth of video were being uploaded on to YouTube every minute and that 120 million people logged on to Facebook at least once a day.