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Google Instant 'won't destroy SEO' Expert predicts SEO will continue to be important despite Google's new search tool.
Video productions could still be a useful way to improve search engine optimisation (SEO), despite the advent of Google Instant, it has been suggested.
Google's new Instant search tool displays search results as the user types in their search query, updating each time a new character is entered based on a prediction of the intended search term.
It aims to make search times faster for users but some have suggested that it could drastically alter or even render obsolete SEO techniques as internet users will often find their search result before they have even finished typing in the search query.
But according to Jake Hird, senior research analyst at Econsultancy, this is not the case.
"Users will always be searching for specific content and, consequently, there will always be a need to optimise for this, especially for commercial organisations," he argues.
"Instant may make this process more complex to understand and execute, but probably won't destroy SEO as we know it."
According to a recent report by the Search Engine Marketing Professional Organisation, 71 per cent of the 1,500 client-side marketers and agencies it surveyed pay to advertise on the Google search network.
Posted by Angela Metcalfe
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