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Expert gives online video content advice  Video should appear on more than one page of a website.
An expert has urged people using video on their websites to make sure that it appears in more than one page.
Rachel Hawkes, account director at media consultancy Elemental, urged website designers to make sure that video content was available on "all relevant pages", be that the home page, a blog or product pages.
"These videos should, however, stem from a central place so that a customer who wants to site and view video after video can do so easily," she said.
"By doing this, and by adding keywords tagged to each video, this will also serve as another cross-sell up-sell tool – by showing videos of similar products and/or services."
Earlier this week the European Interactive Advertising Association revealed that marketers throughout the continent were embracing online advertising despite the recession.
More than 80 per cent of marketers suggested that they had increased advertising spend during 2009, with 94 per cent planning to increase it in 2010.
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