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Blogs 'work very well in search engines' Online marketing expert Nick Baggott recommends blogs for improving SEO.
Companies hoping to improve their ranking in search results may want to post their video productions as part of a blog.
According to Nick Baggott, founder of Navigate Consulting, blogs are one of the best way to boost SEO (search engine optimisation).
He explains that if a blog contains interesting and original content then it attracts other sites to link to it, which in turn improves search rankings.
"Blogs are about creating content that other people are going to link to and because they tend to be about your opinions they generate more links and can become link bait for other sites, so they work very well in search engines," he said.
In addition, they can be a low-cost alternative for smaller businesses which may not have a lot of money to invest in advertising.
"From a search point of view, businesses that haven't got a huge budget can often get their blog higher up search engine rankings than their website," Mr Baggott commented.
In an article for The Epoch Times, online marketing expert John Fladung recently recommended video blogging, also known a vlogging, as a way to improve search ranking.
Posted by Angela Metcalfe
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