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iPad 'just one' of new devices to carry online video productions Expert claims customers are watching online video on range of new devices.
Much has been made about the boost the upcoming iPad could bring to video production users and other businesses as its potential popularity could see mobile internet increase in prevalence.
However, an expert in online video has claimed that it is just one of many new devices that will spread the use of internet video productions.
Jamie Estrin, managing director of online advertising network Web TV Enterprise, said: "Video is now emerging on the web, on internet enabled TVs and on mobile and consumers are going to start watching video on all these different devices and platforms, but the iPad is just one part of that."
He added that the online advertising market is currently "growing significantly" and that the audience for online video is "growing all the time".
His comments follow a recent survey by Smartclip, another internet advertising network, which found 71 per cent of marketing professionals are planning on using online video in campaigns over the next twelve months.
Posted by Angela Metcalfe
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