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YouTube Direct launched

Photo for this news articleA new tool for YouTube has been launched that allows for journalists to quickly access material.

YouTube has launched a platform to connect citizen journalists with the press.

The channel, known as YouTube direct, will be a new tool that allows media organisations to request and rebroadcast clips directly from YouTube users.

In a blog about the new channel, YouTube said that it could be used by more than just news channels.

"Businesses can use YouTube Direct to solicit promotional videos, nonprofits can use the application to call-out for support videos around social campaigns and politicians can use the platform to ask for user-generated political commercials," the blog said.

"The opportunities to use the tool are as broad as the media spectrum itself."

Just yesterday (November 18th), YouTube announced it had created a deal with US Spanish TV provider Univision to allow content on the site.

In return, YouTube claimed it would advertise Univision throughout its website.
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