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US home for elderly purchases video production  A home for the elderly in the US has had a video produced to show itself to potential new residents.
A promotional video has been produced for a home for the elderly in the US.
Menorah Park in Syracuse, New York, is using video to market the home for potential residents and their family.
Mark Eischen, a producer and writer for Ottovonmo Productions in the US said: "It really was a collaborative effort. We worked closely with … the director of development at Menorah Park.
"Our goal was to give the viewer a personal experience and to avoid any 'institutional' feel, because Menorah Park really is much more than that. I'm confident that we can accomplish this for our client."
The video has been titled 'Menorah Park, Meeting Tomorrow's Needs for the Next Generation'.
A video production can be a great way of reaching a new audience whatever the company, as it can provide a personal touch.
In the example of elderly peoples' homes, promotional video can be a great way of showing the goings on in a home to a potential resident.
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