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Paid-for video content hybrid model highlighted  A hybrid model is the most likely way that people will begin paying for online video content.
The online video content sector is likely to continue growing quickly.
Meg Carter, writing for the Guardian, has suggested that the growth of online TV is soaring but what is not so clear is how to make money from it.
YouTube's head of partnerships Patrick Walker told the publication that advertisers will eventually get in on the online act.
"Ad money has always followed audience, and audiences for online video are growing fast," he said.
Another option is charging for content, but Claire Taverner said the most likely concept is that of a "hybrid".
"Certain programmes will be suitable for pay per view, others for ad-funding of sponsorship … because of this, no single model will prevail," she told the Guardian.
This week, ComScore revealed that 168 million Americans watched 26 billion videos online in just one month earlier this year.
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