Companies should learn how to deal with HD video productions, says expertHD video's rise in popularity will present a bandwidth challenge to some companies, it has been claimed.
Chief information officers (CIOs) will need to learn how to deliver HD video productions to customers visiting their websites, an expert has claimed.
CIO coach and consultant Jim Anderson, head of Blue Elephant Consulting in the US wrote on a recent blog post that the bandwidth demands caused by video could cause problems for some companies.
Citing figures that show the rising popularity of internet video, and in particular bandwidth hungry HD video, Mr Anderson said that operating a system that can cope with this will be an integral part of CIOs' online strategy in the future.
"The days of putting up with choppy postage-stamp sized video images are over. Instead, what your customers are going to want will be full-screen smooth video," he said.
According to Mr Anderson, where as a standard definition video (SD) a video stream requires one to 2.5 Mbps in bandwidth, four to seven Mbps are needed per HD video stream.
The most recent ComScore figures suggest that, in the month of November 2009, the number of total views of online video in the US reached nearly 31 billion.