AOL to 'spark a revolution' in online content The benefits of online video production have been highlighted by AOL, as it is to begin producing its own.
Internet provider AOL is preparing to launch a new system to deliver online content.
Chief executive of the company Tim Armstrong explained to the Wall Street Journal that AOL was hoping to "spark a revolution" in the online content sector.
"Content is the one area on the web that hasn't seen the full potential," he added.
Marketers will be offered the opportunity to work with AOL's editorial team to develop videos and other content to go on their websites.
Laura Klauberg, vice president of global media at Unilever, told the publication that AOL had "huge challenges ahead".
However, Rick Edmonds, a media-business analyst at the Poynter Institute for Journalism said that what they were producing was "borderline" journalism.
"Independence is a critical element of serious journalism by definition. This isn't," he said.
AOL was originally founded in 1983 and named Quantum Computer Services.
Next month AOL is set to split with Time Warner, ending an eight year relationship between them.