James Murray, Exhibition Director,
London International Wine & Spirits Fair
What was the brief?
We wanted a sales video for the London International Wine Fair. Our 3 day show provides us with a window of
opportunity to capture as much positive feedback as possible, as well as emphasising all the activity
surrounding the event. This finished marketing video is used as a major sales tool to attract other
companies looking to exhibit. It was imperative that we made a short film that was professional and
cutting edge, to reflect the Fair and the industry.
How did they respond to the brief?
During the event it’s impossible for us, as organisers, to dedicate much time to work with the production team.
They just got on with it.
What were the results?
They delivered an excellent sales piece that was exactly what was required.
What did you learn?
Real Impact understands my business and what I need. What really helped us was the opportunity to sit down in
the studio and be part of the editing process, rather than sending countless emails to and fro.
What’s it like working with them?
The team were easy to get on with and were a pleasure to work with.
Why would you recommend Real Impact Productions to other companies?
It was a really straight forward process from start to finish and that made a huge difference.
We were able to deliver a cracking event, while they concentrated on the job in hand.
What advice would you give to anyone thinking about making a corporate video?
Trust them, they deliver!